{"id":2334,"date":"2023-01-13T13:58:19","date_gmt":"2023-01-13T13:58:19","guid":{"rendered":"https:\/\/terpcap.com.ph\/yoveo\/?p=2334"},"modified":"2023-01-13T14:19:43","modified_gmt":"2023-01-13T14:19:43","slug":"tracing-revenues-back-to-content-in-2023","status":"publish","type":"post","link":"https:\/\/terpcap.com.ph\/yoveo\/tracing-revenues-back-to-content-in-2023\/","title":{"rendered":"Tracing Revenues Back to Content in 2023"},"content":{"rendered":"\t\t
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The questions most marketing managers face these days point to tracing revenues back to content. It has been the same question every year since digital marketing became a series of line items in marketing budgets.\u00a0<\/span><\/p>

\u201cHow do I get the most out of my marketing budget for this year?\u201c<\/span><\/p>

\u201cWhat assets can I create to create additional value?\u201d\u00a0<\/span><\/p>

It does seem like forever. <\/span>It used to be keywords and blogs with the right keywords. Times have changed. And so have preferences for different formats, channels and frequencies.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Based on a global survey of almost 1,000 senior marketers, <\/span>Kantar\u2019s Media Reaction Study<\/span><\/a> reports online video and video streaming as the most popular content format for the next 2-3 years.<\/span><\/p>

The measurable business impact of content<\/b><\/h2>

\u201cA campaign can be effective but it may not always have a business impact.\u201d<\/span><\/i><\/p>

Why do some great assets with huge engagement results not generate new leads or opportunities, and why do seemingly ordinary content convert more leads and sales?<\/span><\/p>

One of the most challenging jobs of marketers–regardless of channels and media formats used, is to dig deeper, glean information, unpack and devise a strategy using data on what type of content works, for which target audience, on what channels, and at what frequency and times.\u00a0<\/span><\/p>

That seems like a lot of information to digest.<\/span><\/p>

Analyzing marketing data gives content marketers better insights into how to create more content that walks the audience through each buyer stage.<\/span><\/p>

How to identify what to measure<\/b><\/h2>

Metrics will vary depending on specific business or marketing campaign goals. Some would argue that everything is vanity except actual sales conversions. Some will say that every touchpoint counts when measuring effectiveness of content throughout the buyers\u2019 unique journeys.<\/span><\/p>

How does your content help your visitors arrive at a decision?<\/b><\/h2>

When the bottom line is excellent customer experience, success metrics hinge upon the quality and depth of relationships formed by not just how many pieces get published and how many people are reached, but in <\/span>measuring how this helps your audience arrive at a decision point<\/span>.\u00a0<\/span><\/p>

Clarity is in simplicity.\u00a0<\/b><\/h3>

Curation of relevant content and sharing these with your audience can help provide a wider unbiased perspective on customers\u2019 problems and pain points. In this case, when customers consider your shared resources helpful, this ineffably increases your reach and relevance, but not necessarily your lead-generation and sales.<\/span><\/p>

When sharing branded content pieces that showcase your unique voice (webinars, research, events, podcasts), thought leadership and success stories (white papers, case studies, video testimonies and reviews or recommendations), your depth of expertise, credibility, and industry authority is amplified.<\/span><\/p>

For example, B2B marketers consider webinars to be a gate valve for leads.\u00a0<\/span><\/p>